Etsy Overview
Etsy Business Description
- Handmade Jewelry, Art & Home Decor
- Vintage Clothing & Accessories (20+ years old)
- Craft Supplies & DIY Kits
- Wedding & Personalized Gifts
Etsy is a global e-commerce marketplace specializing in handmade, vintage, and unique goods. The platform connects independent sellers (artists, crafters, collectors) with buyers seeking custom, one-of-a-kind items. Key categories include:
Etsy emphasizes small-business support, sustainability, and community-driven commerce, competing with Amazon Handmade, eBay, and local artisan platforms.
Etsy Logo Description
The Etsy logo features:
- A lowercase “etsy” in a custom, playful sans-serif font with uneven letter heights (resembling handcrafted imperfections).
- The color palette uses black-and-white for simplicity, with occasional accent colors (e.g., orange for promotions).
- The design reflects the platform’s artisanal, human-centric brand identity.
Etsy Key Details
- Founded: June 2005 (Brooklyn, New York)
- IPO: April 2015 (NASDAQ: ETSY)
- Headquarters: Brooklyn, New York, USA
- Industry: E-Commerce, Handmade Goods, Vintage Retail
- CEO: Josh Silverman (since 2017)
- Stock Ticker: ETSY (NASDAQ)
- Annual Revenue (2023): $2.75 billion
- Active Sellers (2024): 7.5+ million
- Active Buyers (2024): 92+ million
Etsy Business Model & Revenue Streams
- Transaction Fees:
- 6.5% commission on sales + payment processing fees.
- Listing Fees:
- $0.20 per item listed (for 4 months).
- Advertising:
- Etsy Ads (seller-paid promotions).
- Subscriptions:
- Etsy Plus ($10/month for advanced seller tools).
Etsy Competitors & Challenges
- Competitors: Amazon Handmade, eBay, Shopify (for independent stores).
- Challenges: Fee increases (seller backlash), counterfeit goods policing.
Etsy Sustainability & Impact
- Commitment: Carbon-neutral shipping, “Etsy Uplift” (supporting marginalized sellers).
- Cultural Impact: Popularized terms like “Etsy shop” for handmade businesses.